Advertising and Sponsorship
Contact
Heather Shuster, NAB Advertising and Sponsorship
202 429 5468
hshuster@nab.org
Already an Advertiser or Sponsor?
Visit the Sponsor Resources page for all the important forms and deadlines. For more information on how to promote your participation in the NAB Radio Show, visit the Marketing and PR Resources page.
Earn Exhibit Space Priority Points for Advertising and Sponsorship!
This rewards program helps the small to medium exhibitor move up the exhibit space selection list for future NAB Radio Shows! Plus, it makes for a better-rounded marketing plan and ensures qualified leads.
Advertising
NAB Radio Show Program and Exhibit Guide
This is the official guide to the 2009 NAB Radio Show containing detailed exhibitor and session listings. It’s the primary print piece onsite and the best spot to place to promote your company’s services and products.
| Position | Size | Price |
| Back Cover* | 8 5/8" x 11 1/8" | $4,000 |
| Inside Front Cover* | 8 5/8" x 11 1/8" | $2,750 |
| Inside Back Cover* | 8 5/8" x 11 1/8" | $2,500 |
| Page 3 or 7* | 8 5/8" x 11 1/8" | $2,350 |
| Full Page w/Bleed | 8 5/8" x 11 1/8" | $1,550 |
| Full Page w/o Bleed | 7 ½" x 10" | $1,550 |
| Half Page | 7 ½" x 5" | $850 |
| Third Page Square | 4 3/4" x 5" | $650 |
| One Column | 2 1/4" x 9" | $650 |
Spot Color Process: $250 4-color Process: $500
*All premium positions include ¼" bleed and 4-color process
Space Reservation Deadline: August 24, 2009
Artwork Submission Deadline: August 26, 2009
Trim Size: 8 3/8" x 10 7/8"
Pocket Program - $3,250
Your message, and only your message, will be seen several times a day as attendees reference this convenient at-a-glance schedule for information regarding events, sessions and exhibitor locations. NAB will print pocket programs highlighting your customized four-color ad on the back cover with sponsor ID and logo on the front cover.
NAB Radio Show Daily News
The NAB Radio Show Daily News will be published on Wednesday and Thursday morning during the show. This is a live newspaper, containing breaking news, schedules and exhibit information, and will be distributed throughout the convention center, at all key sessions and events.
Electronic Advertising -- NAB Radio Show Web site
The NAB Radio Show Web site - www.nabradioshow.com - is the #1 source of information for NAB Radio Show preparation and therefore the ideal place to promote your booth location and highlight products and services in the months leading up to the event. Ads will run from the time they are received until at least three months following the event. Sizes are listed below and placements will vary. Click here to see a sample of the Web site banner ad placements.
160 x 600 tower
$2,500
160 x 160 button
$1,500
Broadcast Emails
NAB will create and execute a series of NAB Radio Show promotional emails sent out to 20,000+ industry professionals in the months leading up to the event. This is your opportunity to provide a 150 x 250 tower ad and 40-word product/service feature which will connect back to your Web site. These emails are $1500 each and space is extremely limited! Click here to see a sample email ad placement.
Live Remote Broadcasts
Attract top-level attention to your show by broadcasting live from the convention center lobby on Wednesday or Thursday. We provide the prime space and promotion; you provide the talent and show.
Morning Block
$2,500 per day
Afternoon Block
$2,500 per day
Conference Bag Inserts - $1,250
This is one of the best opportunities available to get your information into attendees’ hands. Insert your brochure, flyer or promotional keepsake into 2,500 NAB Radio Show conference bags.
Onsite Banners and Meter Boards
Click here to learn more about plantours.
Sponsorships
The following sponsorship opportunities have been created to offer your company increased exposure to the NAB Radio Show audience. Because NAB Radio Show sponsors make it possible to provide essential or enhanced services and activities to attendees, all sponsors will receive the recognition benefits listed below in addition to those unique to each opportunity.
- Sponsor recognition alongside the event or service listing when promoted in official NAB Radio Show promotional print pieces or in electronic communications
- Complimentary conference registrations to the NAB Radio Show
- Acknowledgement as the official sponsor of the event or service in the NAB Radio Show Program and Exhibit Guide
- Logo with a link to your corporate Web site from the NAB Radio Show sponsor page
- Acknowledgement in the sponsor 'Thank You' advertisements appearing in the NAB Show Radio Show Program and Exhibit Guide and on sponsor 'Thank You' signage at the NAB Radio Show
- Right of first refusal to renew sponsorship for the 2010 NAB Radio Show
Info Session - $3,500
This is your opportunity to program your own official NAB Radio Show session. NAB will provide the room, assist you with a $300 credit for audio-visual equipment orders, and promote it as part of the official education program...you program the session yourself. Limited time slots are available so call now!
Tuesday Evening Networking Event - $3,000
Tuesday, September 22
4 - 6 p.m.
This sponsorship gives you exclusive rights to an official NAB Radio Show event on the evening attendees arrive. No other NAB events will be scheduled against it, which gives you an exclusive audience. Call us to discuss your objectives and plan out the event details. NAB will put its marketing muscle behind it to guarantee its success.
Career Day - $850
Wednesday, September 23
10 a.m. – 2 p.m.
Career Day connects radio with students and professionals seeking employment. Each participating sponsor will have a prominently-located exhibit table at the Career Day as well as its logo printed on the Career Day banner/signage, plus pre-show exposure on all Career Day marketing pieces.
State of the Industry Address - $10,000
Wednesday, September 23
2:30 - 3:35 p.m.
This event includes the state of the industry address and is followed by the New Media Super Session. The sponsor is allowed to make welcoming remarks and your logo will be projected onto the stage screen as attendees enter and exit the session. Don't hesitate - this sponsorship is one of the most sought-after opportunities at the show.
Opening Reception - $8,500
Wednesday, September 23
4 - 7 p.m.
Make the first impression with 2,000 radio professionals gathered at this opening celebration kicking off radio’s premier event.
Group Executive Super Session Breakfast - $11,000
Thursday, September 24
7:15 - 8:45 a.m.
This event will attract a prominent group from the radio industry interested in the ever-changing role in today’s industry. Sponsorship includes a reserved table for 10 and the opportunity to address the crowd through opening remarks.
Group Program Directors’ Super Session - $7,500
Thursday, September 24
10:30 - 11:45 a.m.
Super Sessions offer you the chance to tie into subject matter relevant to your success while opening the door to your customer market. Your logo will be placed on I-Mag screens as attendees enter the session and your company representative will be given the opportunity to deliver welcoming remarks. You may also distribute a promotional item or brochure to attendees!
Exhibit Floor Lunch - $8,750
Thursday, September 24
11:45 a.m. - 1:45 p.m.
Capture attendees’ attention via this always-popular event. Distribute your promotional piece as attendees enter the exhibit floor. This is one sure way to get an edge on the competition and show your hospitable nature.
Jacobs Media Summit - $3,000
Thursday, September 24
1 – 5 p.m.
As has been the case in the past, this year's Summit will focus on featuring compelling speakers, authors, performers, and celebrities from all walks of the media, marketing, and entertainment industries. Sponsorship includes extensive logo branding, banner placement and the option to distribute promotional items.
Exhibit Floor Networking Event - $5,000
Thursday, September 24
3:30 – 5 p.m.
Capture attendees’ attention via this always-popular event. Distribute your promotional piece as attendees enter the exhibit floor. This is one sure way to get an edge on the competition and show your hospitable nature.
NAB Marconi Radio Awards Dinner and Show - $25,000
Thursday, September 24
Reception: 6 - 7 p.m.; Dinner and Show: 7 - 9:30 p.m.
As the premier event of the show, the NAB Marconi Radio Awards are bestowed only to those radio stations and personalities that have demonstrated excellence in selective categories throughout radio. Put your name beside the best in radio.
Reserved Premium Table - $1,250
Includes 10 tickets, Marconi Program recognition and a reserved table.
Click here to download the table reservation form.
FCC Breakfast
Friday, September 25
7:30 - 8:45 a.m.
Join high-level FCC regulators for breakfast and get first-hand information you won’t find anywhere else. Topics are sure to include satellite radio, HD radio, localism, translators and other regulatory trends.
National Radio Award Reception - $7,500
Friday, September 25
11 - 11:45 a.m.
Gain access to the most influential individuals in radio by sponsoring the event that honors one of radio's outstanding leaders. NAB will mail invitations printed with the sponsor's logo to an exclusive VIP guest list that consists of NAB Board Members, radio group executives and the Radio Luncheon keynote speaker. The sponsor can add ten names to the invitation list and enjoy its own reserved table for ten at the Luncheon following the Reception.
NAB Radio Show Luncheon - $22,500
Friday, September 25
12 - 1:30 p.m.
This prominent event will honor a distinguished member of the radio industry as the 2009 National Radio Award recipient. It also features a keynote address from a prominent industry figure. As the sponsor, you can make brief opening remarks to 1,000+ top radio professionals; you will receive a VIP reserved table for ten at the Luncheon and ten invitations to the National Radio Award Reception prior to the Luncheon.
Attendee Services
Networking Lounge
NAB's Networking Lounge is the perfect place to meet and greet radio professionals attending the show. Open to all attendees, the Networking Lounge provides a comfortable atmosphere to talk business while enjoying some refreshments.
Newsroom - $12,500
You can reach more than 80 press attendees by sponsoring the Newsroom. Garner maximum exposure to the press and showcase your new product and/or services. Sponsorship includes the opportunity to distribute promotional items and customize the screen saver on all monitors.
Expocards - $5,000
Every attendee receives an ExpoCard with his/her registration. This card contains the attendee’s contact information and is widely used by attendees who wish to receive information from companies of interest. It is a useful service for attendees and exhibitors ensuring your company message, via 2-color artwork on the front, will be seen….over and over.
Conference Bags - $12,500
Dominate NAB Radio Show by putting your company logo prominently on the exterior of the official NAB Radio Show conference bags. Just imagine attendees carrying your bag around Philly...then back to work! It’s the sponsorship with extended reach.
Lanyards - $10,000
Every NAB Radio Show attendee will sport your logo around his/her neck with this popular keepsake. NAB will produce and distribute lanyards on which only the sponsor's logo/message and the conference logo will appear. Not only do these lanyards capture attention onsite, this keepsake extends your exposure well after the show.
Notepads - $5,500
NAB will produce and distribute notepads containing the sponsor's artwork, contact information, logo and message. They will be placed in conference bags and session rooms. Notepads will be given to you to distribute as desired.
Registration Badge Inserts - $4,500
This is the insert placed behind the name badge of each NAB Radio Show registrant. You will want to highlight your company's logo, booth location and/or Web site on the top portion of the insert that extends above attendees’ badges, with your onsite traffic-driving promotion below it. Call for examples.
Hotel Opportunities
If you are interested in targeting attendees away from the exhibit floor, then you will want to contact us regarding opportunities at the Philadelphia Marriott (Headquarter Hotel), Possibilities include door drops, hotel channels and more.
| Hotel TV Channels | $3,500 |
| Hotel Key Cards - Marriott | $4,500 |
| Hotel Key Cards - Loews | $3,000 |
| Hotel Room Drops (In Room) | $3,300 |
| Hotel Room Drops (Outside Room) | $2,200 |
